According to a recent study of wealthy Americans by the Bank of America, younger investors are choosing to allocate significantly more of their portfolios to crypto, and are more likely to believe that crypto offers the greatest opportunities for growth.
In the over-42 age bracket, 41% of respondents chose domestic equities as having the best opportunities for growth, and only 7% chose cryptocurrencies and digital assets. In the 21-42 age bracket, only 12% chose domestic equities, while 29% chose cryptocurrencies and digital assets.
In terms of allocation, the older age group hold on average just 2% of their portfolios in crypto, while the younger group allocates an average of 15%. These generational differences were also clearly reflected in questions about the understanding of cryptocurrencies and the belief that cryptocurrencies will become mainstream in the next three to five years.
This should come as no surprise to anyone who has been following crypto development, and at the same time, the results should act as a wake-up call to anyone who remains dismissive of blockchain-based financial technology.
Why Might Younger Generations Choose Crypto?
The most obvious answer is the possibility of outsized returns, and the probability of, at minimum, continued growth. This is a potent combination resulting from the birth of an entirely new industry connected with fundamental social necessities: money and transactions.
Viewed from this perspective, crypto, if assessed carefully, can start to appear as the less risky option, in the sense that it is in a recognizably expansive phase.
However, that said, even if one viewed crypto as precarious, younger investors are simply less likely to be risk-averse. Resultantly, this actually causes crypto to become less risky. Essentially, the more people that back and adopt a new development, the more stable that development becomes, thereby attracting new investors, becoming still more stable, and so on.
Then there is the question of crypto understanding. Generations are coming of age who are, if not yet quite crypto-native, then certainly moving in that direction. The ideas of setting up multiple crypto wallets, switching between tokens and networks, trading NFTs, or experimenting with DeFi, are, to a growing number of users, neither intimidating nor off-putting.
In fact, a noticeable trend in crypto-related applications is gamification, whereby diving into crypto is made to feel like unpacking a retro games console.
This crypto-literacy ties in with meme-literacy. Crypto hype runs on memes and in-jokes, and simultaneously, the entire online, social media sphere operates along the same lines. For those who grew up online, crypto can easily start to make intuitive sense.
Another element to keep in mind is the counter-cultural aspect of cryptocurrencies. This began with Bitcoin, which was partly a product of, and driven forward by, the cypherpunk/hacker mentality, and stated aims were noble: to peacefully disrupt and replace traditional banking, transactions and money creation.
This kind of well-intentioned, outsider disruption can be traced through to the emergence, recently, of NFTs, which combine art, gaming, trade, tech and exotic currencies, all operating, for the most part, exterior to the mainstream, established arenas.
In the Bank of America survey, younger correspondents showed a belief that crypto would go mainstream, and this ties in with the trajectory that alternative movements can sometimes follow.
Take a look at previous eras, and we can find countercultures that fall by the wayside or remain obscure, but a few that take off spectacularly, and either combine with or completely replace the mainstream standard, ceasing over time to counter anything.
This happens in music and the arts, and it also happens in tech. Through crypto, taking in everything from Bitcoin to Ethereum to NFTs, it’s happening to money and the web.